Learn Digital Marketing and Blogging Ideas by Elisa Abich

If you write a blog, you know new ideas become hard sometimes. Even the  content marketing agency London  cannot help you sometimes. So, here is a list of 10 ideas to inspire your next blog post. 1. Answer Frequently Asked Questions Answer frequently asked questions to save time and build your expert reputation. 2.Make “How-To” Blogs How-to posts do well in Google searches while educating your audiences, making them excellent material. 3. Announce  News Share news and create announcements with a blog post. 4.Create  Q&A Q&A blog posts cut through the same written material, personalising your brand and business to your readers. 5.Create an “Of-the-Month” You can humanise your brand and create customer loyalty even more by creating a monthly “of-the-month” section. It can be anything from ‘employee of the month’ to ‘featured writer of the month’. 6. Review  Products Stay and expert by providing latest news and reviews to your a...

So, you have a blog. That’s excellent. But how do you drive traffic to it? No, you don’t need to hire the  best digital marketing agency London  to do that. Here is a list of 8 ways you can boost the traffic to your blog in a few weeks. 1. Write Pillar Articles Writing pillar article is a smart thing to do as it covers everything in one place. It generates high traffic and increases the quality of a single post, rather that spreading out over different blog posts on the same topic. 2. Refurbish Old Content Update older pillar articles constantly to make it more relevant in the eyes on Google. Rather than writing a new post, freshen up the old ones and then share on social media.  3. Interlink Pillar Articles Make it easier for Google to index and understand your content by crosslinking and interlinking your posts between each other. The  seo marketing agency london  will tell you to do this. Include old and new posts, and create a web for Google...

A brand is not just the face of your business, it is what people associate with you. From design to ethics, everything constitutes your brand. Whether you hire a  best marketing agency london  or do it yourself, it is imperative to keep in mind the 5 reasons your branding can fail, so you can avoid that.  1. Adapting to Change Your brand needs to be dynamic and fluid rather than rigid. This means adapting not just to changes but also to the stimuli. That stimuli can range from the audience reactions to social media to various marketing techniques. The point is to put your brand and your audience at the forefront. Simple action and reaction – action of audience, reaction of brand, and vice versa.  2. Understanding the Customer  Your brand needs to cater to and be centred around the audience. The reasons why companies like Coca-Cola have been a market leader since the 1800s is because they have constantly made it a priority to understand what works an...

Be it a  web development company london , graphic designers across the globe use different software to create visual masterpieces. Going into 2020, this is our list of top ten design software for both professionals and beginners, and the 3 reasons they are on the list.  1. Adobe Illustrator – State-of-the-art digital illustration tool. – Industry-standard vector graphics software. – Scale artworks to any size with quality – from mobile screens to outdoor billboards. 2. Adobe Photoshop – Easy to use templates and intuitive tools. – Professional tools that can enhance basic photos and transform total images. – Draw, paint, design with thousands of pens, pencils, markers, and brushes. 3. Adobe Indesign – Premiere page layout and design solution. – Good to use for print, digital, and web media projects. – Professional layout and typesetting tools. 4. Canva – Can be used by beginners or professionals and individuals or teams. – Designed for proje...

You can have the most beautiful website on the internet, professionally designed by the  web development company london , but if you cannot get conversions to visitors, it would be a waste.  Here is a list of 20 proven strategies to increase website conversion rate of your site in 2020.  1. Include minimal fields in the email opt-in form. This increases the conversion rate by 11% instantly. 2. Use guarantees to build reputation. 3. Use tangible and immediate action verbs like ‘hurry’, ‘grab’, ‘reserve’, etc. 4. Use testimonials to establish credibility and authenticity. 5. Make the benefits of your product or service apparent and clear at first glance on the website. Don’t make the user look for the positive.  6. Be careful about phrasing your headline. With the right keywords, you can have more visibility with minimal effort.  7. Ensure that all conversion elements like opt-in forms and more remain above the fold for better conversion. 8....

Did you know that 28% of small businesses use a  social media marketing company London  for their business? A social media marketing agency or an advertising and marketing company will you’re your business both a budget-friendly team and expertise.  Here are 6 ways you can choose the right agency for you. 1. Decide What You Needs The most important thing is to know what social media success means to you, and how you want to use that platform to reach your audience. Deciding the target audience beforehand is also helpful in making the final decision. Let’s say you need google adword management. For that, you will need to hire the right  adwords management agency .  2. Ask the Right Questions Any agency worth its while will make a solution tailored for your business. Understand which metrics are important for your business, and ask the agency how they would hit those targets. It’s one sure way to weed out the legitimate companies with the flaky ones....

The  digital marketing services UK  market is flooded with agencies that want to take your business to the next level. In such a plethora of options, how do you determine which is the best digital marketing agency for you? Here are 12 things to keep in mind. 1. Determine Your Business Requirements Be clear about your own business objectives before searching for an agency. This will help you not only make a clearer choice but guide you through the whole process.  2. Research and Research There are multitude of  ‘best digital marketing companies in London’ . Research well to weed out the swindlers from the actual workers. Choose a reputable agency with good portfolio that fits your company’s needs, and check them out.  3. Find a Fit for Your Company Goals Any good advertising and marketing company worth its while will have a good website. That’s your starting point. Google their rankings, see their ethics, and match them with yours. This is to b...